HDI Insurtech
Case study and proposal to redesign HDI Seguros’ mobile app, an Argentinian insurance company. The project aimed to serve as a cornerstone for the company's evolution into the Insurtech industry.
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Enhance the current design to optimize its user-friendliness, and incorporate additional features to assist individuals in the event of an accident.
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I performed an extensive research of the app's current design, and gathered user feedback through interviews to gain insights that would aid me in achieving my objective of developing an enhanced solution.
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Listening to end-users is crucial as it allows for a greater understanding of how they use the current product to solve their problems, as well as their expectations for its improvement. This is the best and fastest approach to obtain valuable insights to improve the product features, create new ones and improve user-friendliness.